The association’s symbol and logo, a paper boat illustration, served as the foundation for the design. This year, the theme was “Treasure Map in a Bottle,” which inspired the concept for the teaser.
The teaser tells the story of an old man stranded on an island for years, searching for a way to escape. This narrative was woven into the visual elements of the teaser, blending the association’s established identity with the adventurous and mysterious theme of the year. The result is a compelling and cohesive design that resonates with the event’s creative spirit.
