There are two concepts for designed pattern. First concept of the pattern is inspired by spot light. Because Divina social is a community center which emphasize on fine people and recognize them to making connection and build a community. Second concept is handwrite style of the pattern which it comes from the origin of the brand which we believe is expression, but we use it in a structured manner and represent the expression and combine it with concept one in color gradient and the contrast of opacity.
Also the pattern is maked by sans serif typeface for represent modern and creative side of the brand.
Based on situations, the pattern of Divina social can adapt to different range of colors, but default color fir the pattern is pink.
Because Feli is the most creative sub-brand of Divina social and as it said, the pattern designed to represents creativity.
