Algorock
BRand Awareness Campaign
Algorock decided to launch a campaign across two major malls in Tehran to introduce itself and attract new customers, building brand awareness with the public.
The brief centered on a simple tension: minimize risk, maximize return. An identity was built around that duality — dynamic, sharp, unmistakably Algorock.
The name led the way. Paired with a rhyming phrase in Persian, “Algorock” was turned into something that sticks: sodesh barat malake? khorak-e Algorock-e — “Is the payoff worth it? Algorock’s got the feast.”
Pac-Man became the protagonist. A coin-shaped icon of luck, endlessly chasing gains — the perfect visual metaphor. His eyes were replaced with the brand mark, turning a familiar character into something distinctly Algorock’s own.
This cohesion between visuals and copy positioned Algorock as an emerging brand in the minds of its audience. Profit figures were paired with investment portfolio names, drawing in a large number of new customers.
Inside Niyayesh Mall, an interactive experience was designed on the escalators: as people rode up, they were visually turned into “profit candles” — a nod to trading candlestick charts — with the phrase “Your Profit” running alongside them, creating the feeling of an upward growth path. On the way down, “Your Risk” conveyed the sense of risk falling with every step.
In the digital space, we used the slogan and the creativity of Iranian influencers to introduce the brand across every platform, tapping into every available channel.
Through this integrated approach — blending strategic planning, experiential marketing, and data-driven performance campaigns — Algorock was evolved from an emerging name into a recognized brand within a highly competitive market. Large-scale mall activations turned foot traffic into genuine engagement; influencer partnerships and CRM-backed loyalty programs built lasting customer relationships. Every initiative was designed to work toward one goal: sustainable growth. The results speak for themselves — stronger brand recall, higher engagement across digital channels, and a growing base of loyal customers, proof that thoughtful strategy paired with creative execution delivers measurable business impact.
